Mila Semeshkina, CEO of Lectera and founder of the WE Convention, recently spearheaded a hands-on workshop on personal branding at the Women's Entrepreneurship Expo 2023. Hosted by UN Women Europe and Central Asia, the Expo served as a nexus for women entrepreneurs and innovators from across the region to share knowledge and catalyze business growth.

During her session, Mila offered insights from her journey to becoming a globally recognized entrepreneur, underscoring the power of personal branding in the digital era. Her relatable storytelling and actionable advice struck a chord with the 2,000 online participants, igniting conversations and eliciting glowing feedback. A pivotal message from Mila's session was the imperative that "success doesn't like silence," urging attendees to voice their stories and take action on the very day of the workshop. Testimonials reflected the enthusiasm of the attendees, with one expressing being "absolutely amazed with Mila's story," and another appreciating the "recommendations so vital for the future of my beloved business."

The collaborative efforts of UN Women Europe and Central Asia in organizing this event highlight their commitment to empowering women in business, which resonates deeply with our mission.

The workshop is a manifestation of the WE Council's mission to support entrepreneurship and lifelong education and a precursor to the highly anticipated WE Convention 2024 in Dubai. Stay tuned for more updates, and join us on this transformative journey to empower yourself and advance your career.

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