Mila Smart Semeshkina in the Forbes column: “The journey of a startup is a testament to courage and vision”
Jan 25, 2024Mila Smart Semeshkina in the Forbes column: "The journey of a startup is a testament to courage and vision"
In her column for Forbes magazine, Mila Smart Semeshkina, CEO of the educational platform Lectera and president of the Women's Empowerment Council, shares her insights on successful startup launches.
According to statistics, about 90% of startups fail within the first year after launch. She argues that a key reason for this is the failure of startup creators to engage with their real audience and identify functional and technical errors in their projects, thereby producing a product that may not be flawless, but functional.
There are many hard decisions you have to make when starting a business. Should you turn to investors, giving up control over the situation, or cope on your own? If there is an urgent need for external financing, what should be your criteria in choosing investors? What principles should you follow to assemble a team? Should you focus on making early profits or playing the long game?
In the column, Mila offers more than just five recipes for success; she provides a comprehensive analysis of the key issues aspiring entrepreneurs face. You'll get great results by following her solid suggestions for creating a startup roadmap.
Read the article on the official Forbes website: